Whenever you’re doing a media interview, follow this advice:
- Relax. Go into the interview as you would going into a meeting with a parent, staff member, etc. They’re not “out to get you.”
- Remain conversational, cautiously so, throughout the interview. Don’t sound robotic or too rehearsed.
- Answer the question that’s being asked. Don’t just say your key messages in response to every question that’s asked.
- If you’re not the best person to answer a question, say so.
- Be genuine and sincere – you’ll come across as such.
- Don’t look into the camera during the interview. Look at the television reporter who’s asking you the questions, unless directed differently.
- Don’t become visibly agitated or break down. Take the time you need between questions.
- Thank the reporter for their time.
Additional information on effective media and public relations strategies
can be found at www.principals.ca